“Win an island paradise,” is Mozambique’s new tourist campaign

21 June 2012

The “Win a paradise island” campaign officially launched Wednesday in Maputo is intended to transform Mozambique into a tourist destination of international potential, said Mozambique’s Tourism Minister.

The initiative, promoted by the Tourism Ministry, via the National Tourism Institute (Inatur) in partnership with Vision Vault and Marlion Lodge, is due to begin on 1 July and continue for a five-month period.

Minister Fernando Sumbana said at the launch event that the campaign was one of the steps taken by the country to promote its potential in the tourism, cultural, human, and natural resources sectors.

According to daily newspaper Notícias, the Vision Vault representative, Phici Mbatha, said that the campaign would involve a competition that would choose 15 finalists from around the world.

From this group, Mbatha said, the selected winner and three friends would be allowed to stay for two weeks a year for three year in a village built at Marlin Lodge, Inhambane.

Mbatha added that the campaign would be promoted online and through Travel Channel International, an international communications agency.

“This will allow the international market to know that, as well as beaches, Mozambique has a lot of potential such as wildlife, its culture, and a very welcoming population,” said the Vision Vault representative. (macauhub)