Chinese group Lenovo buys second-biggest PC brand in Brazil

6 September 2012

Chinese information technology group Lenovo has bought the three largest companies of Brazil’s Digibras group, according to a statement issued Thursday in Hong Kong, which said that the value of the acquisition was 300 million reals (US$147 million).

The acquisition involves Digiboard Eletrônica da Amazónia (manufacturer of electronic boards, liquid crystal displays and LEDs), Digibras Indústria do Brasil (which owns the CCE brand of personal computers and assembles products such as computers, televisions, and mobile phones) and electronics distributor Dual Mix Comércio de Electrônicos.

With this acquisition the Lenovo group, which in Brazil is focused on the business segment, plans to double its PC market share, which is currently led by Positivo Informática, and to add mobile phones and televisions to its product line.

The Digibras group, which was set up in 1964, has seven factories in the Manaus Industrial H and in Sao Paulo, last year posted turnover of some 1.6 billion reals (US$738 million) and produced 774,000 PCs. This year that amount is expected to increase to 887,000 PCs.

The acquisition of three companies from the Digibras group follows Lenovo investing US$30 million in a factory in Itu, in the state of Sao Paulo and making an offer to buy Positivo Informática in 2008, which was rejected. (macauhub)