Mozambique to have permanent tourism representative in China

4 October 2012

Mozambique is set to have a permanent tourism representative in China to promote the country as a tourist destination, Minister Fernando Sumbana told Macauhub in Maputo.

The Mozambican representative will be in China before the end of the first quarter of 2013, the Tourism Minister said adding that there was a need to see the Chinese market as a potential source of tourists.

“We have to invest so that Mozambique can be considered a tourist destination not only in China, but in other countries,” he noted.

On Monday the Chinese ambassador to Mozambique, Huang Songfu, said in an interview with daily newspaper Notícias that Mozambique was one of the countries chosen by China as a tourist destination, although he noted that very few Chinese citizens had visited Mozambique as tourists.

In Africa the favourite destinations of Chinese tourists are South Africa a d Zimbabwe, which neighbour Mozambique, and Kenya, further to the north.

The Chinese diplomat was clear when he noted that, “Mozambique is not well promoted in China,” as a tourist destination.

The Economic and Social Plan (PES) for 2012 outlines Mozambique taking part in several national and international tourism fairs and in strategic and priority markets, particularly in Portugal, Spain, Germany, Zimbabwe, South Africa, the United Kingdom, and in China. (macauhub)