Brasil Foods is expected to start building a poultry and pork processing factory in China at the end of 2013, said the company’s vice president for foreign markets, António Augusto de Toni, cited by Brazilian financial newspaper Valor Económico.
António de Toni said that the investment would be made in partnership with China’s Dah Chong Hong (DCH), which is controlled by state company Citic Pacific, with which the Brazilian company has had a partnership since the beginning of the year to operate in the China, Hong Kong and Macau markets.
The details of the Chinese factory, such as its size and production capacity, are still being put together, as is its location, although the company already has an estimate of the investment needed.
Speaking on the sidelines of the International Food Salon (Sial), in Paris, António de Toni said that the value would be similar to the US$120 million the company was spending on a factory in Abu Dabi, in the United Arab Emirates.
The partnership is currently selling and distributing Brasil Foods products in China, and Rogério Moraes, who is responsible for operations in this market, said that the company is already Sadia branded product at retailers in big cities such as Shanghai, Beijing and Hong Kong.
In 2011, China accounted for around 3 percent of Brasil Foods’ exports, and that is expected to increase to 7 percent by 2015. (macauhub)