Portuguese wine exports to China rise 62 pct from January to May

31 October 2012

Portuguese wine exports to China rose 62 percent in the first five months of 2012, to 3.4 million euros, confirming the country’s status as “a priority market,” Filipa Anunciação, manager of ViniPortugal said Tuesday.

“China is already our fifth biggest market outside Europe, after Angola, the United States, Brazil, and Canada,” noted Anunciação at the beginning of a promotional campaign touring four cities in China.

This was the second event of its kind this year and was held in a hotel in central Beijing, with 50 Portuguese producers and around 300 Chinese professionals.

“There is growing interest in this market, which as well as being large, has a population that is gaining buying power and is beginning to aspire to other types of products,” Anunciação told Portuguese news agency Lusa.

The ViniPortugal campaign will continue Thursday in Shanghai, and will then move on to Guangzhou and Hong Kong. (macauhub)