US group Mattel transfers part of its production in China to Brazil

18 February 2013

An increase in costs in China has led US group Mattel, the world’s largest toy manufacturer, to transfer part of its production to Brazil and India, said Lisa McKnight of the group’s North America division said recently in New York.

“The decision is fundamentally a result of efficiency issues as we will continue to manufacture in china,” said McKnight on the sidelines of the 110th edition of the International Toy Fair of America.

The Mattel group, which owns world-renowned brands such as Barbie and Hot Wheels, manufactures 74 percent of its products in China and the remainder in Indonesia, Malaysia, Mexico and Thailand.

In Brazil, where the group plans to start producing decks of cards, puzzles and some plastic toys, production will be in partnership with other manufacturers, such as Grow to make puzzles and Copag, for decks of cards. (macauhub)