Chinese fashion retailer Yishion moves into Brazilian market

14 June 2013

Chinese fashion retail chain Yishion will enter the Brazilian market this year and plans to open 500 stores in the next ten years, said Paulo César Mauro, the spokesman for Global Franchise, which is responsible for the brand’s move into Brazil.

Known as the “Oriental Zara”, Yishion will have a concept store and distribution centre in Sao Paulo by the end of the year, and the Chinese group plans an initial investment of 10 million reals, said Mauro, cited by the Brazilian press.

Expansion of the Chinese brand will be based on franchising and each point of sale will require investment of at least 1 million reals.

The Yishion chain is very successful in Asia, where there are over 5,000 stores employing over 50,000 people.

Yishion, which is based in Hong Kong, is present in over 20 countries and has a collection of over 4,000 items every season. The clothing that will be sold in Brazil will be manufactured in the group’s five factories in China, although a factory may be built in Brazil if demand calls for it. (macauhub)