Chinese automotive company Geely to enter Brazil in 2014

19 September 2013

Chinese automotive company Zhejiang Geely Holding plans to enter the Brazilian market with a small operation in order to avoid the mistakes made by the competition in the past, said the president of Geely Motors do Brasil.

Cited by the Brazilian press, Ivan Fonseca e Silva said the company would maintain the goal of selling 10,000 vehicles in 2014, without major spending on advertising, and offer just two models “to keep Geely’s image distinct from other Chinese companies that came to Brazil in the past”.

Some of those companies, besides selling low quality products, had overly ambitious plans and were later unable to keep promises, especially regarding post-sale service and the supply of spare parts, Fonseca e Silva said.

“We’re going to begin with a small operation, basically relying on the influence of our future dealers in the respective areas of operation,” he added.

The Geely group is a private company that began international expansion in 2010 when it bought Sweden’s Volvo from US automaker Ford. Since then it has worked with Volvo technical staff to make its vehicles more appealing in the west. (macauhub)