Brazilian agro-livestock business promoted in Shanghai

12 November 2013

More than 160 Chinese businesspeople and financial institutions are taking part on Tuesday in a seminar promoted by Brazil’s Agriculture and Livestock Confederation (CNA) in Shanghai

The AgroInvest Brazil 2013 seminar aims to present Brazilian agricultural business opportunities to Chinese buyers and investors, according to information released on Monday by the CNA. Confirmed attendance was nearly 60 percent more than initially expected.

The list of registered Chinese participants includes direct buyers, distributors, wholesalers and supermarket networks interested in the opportunities offered by Brazilian agro-industry. Other participants include China’s five biggest investment funds.

The CNA indicated that one of the speakers will be the vice-president of Guotai Junan Securities of Shanghai, Xu Jin Sheng. The seminar will be opened by CNA’s president, Senator Kátia Abreu, leader of the mission that has taken 60 businesspeople and agro-livestock representatives from Brazil to China.

The topic of the address by the secretary-general of the Chinese Council for the Promotion of International Trade (CCPIT) in Shanghai, Yu Cheng, will be the importance of the Shanghai Free Trade Pilot Zone in supplying food and beverages to the Chinese market. Another participant in the opening ceremony is the deputy director of the General Administration for Quality, Supervision, Inspection and Quarantine (AQSIQ), Lu Zhong Shan, who will focus on the application of food quality controls.

At the seminar’s opening the Brazilian confederation will present the AgroInvest portal, a new project registry platform meant to showcase opportunities for business partnerships and investment between Brazil and China. (macauhub)