Portuguese beer company Sociedade Central de Cervejas (SCC) plans to produce beer in Angola by 2016, the company’s chief executive, Ronald den Elzen said recently.
SCC, which is part of the Heineken group, has signed a partnership with Sodiba, one of the shareholders of which is Angolan businesswoman Isabel dos Santos, and which is building a factory in Angola that is due to start operating in the first quarter of 2015.
Angola accounts for 60 percent of SCC’s exports and for 15 percent of the company’s overall turnover.
This year the Angolan market is expected to post a drop in sales of between 15 and 20 percent for SCC, because exports were affected by strikes in the port sector in Portugal, a new requirement for a certificate of quality by the Angolan authorities and the announcement of a further increase in customs taxes.
Noting that it was the first time that the company had seen a drop in its exports to Angola, den Elzen added that he expected a two-figure rate of growth in Angola in 2014.
“Angola will continue to be an important market for us and this is the time to invest,” said the CEO, who noted that the company was boosting its brand in the Angolan market through and advertising campaign.
Sociedade Central de Cervejas also works in the Mozambican market, but with a smaller operation. (macauhub)