Brazilian businesspeople plan to set up barbecue grill restaurants in China

13 December 2013

Brazil’s National Confederation of Agriculture (CNA) is analysing the possibility of setting up a chain of barbecue grill restaurants in China in order to prove that Brazilian meat is better than Australian meat, the president of the confederation said.

According to financial newspaper Brasil Económico, senator and president of CNA Kátia Abreu said that with this in mind a group of Brazilian businesspeople would head to China Friday to attempt to attract the Chinese to the flavours of traditional Brazilian barbecue.

“We want to encourage consumption of our meat, to that the Chinese can know about Brazilian meat, which is much better than Australia’s,” said the senator adding that the group would build several restaurants in strategic locations across the country.

In January 2014 other businesspeople from the sector are due to travel to China and the main idea is to increase demand for Brazilian meat.

Abreu noted that Australian businesspeople were at an advantage, particularly because of the country’s proximity to China, but gave assurances that Brazilians had the advantage in terms of price and quality of the meat.

The CFA said meanwhile that agri-business in 2013 was expected to post turnover of 1.02 trillion reals, a rise of 3.56 percent against 2012, which means that the sector accounts for 22.8 percent of Brazil’s gross domestic product (GDP). (macauhub)