Angonabeiro, a company pertaining to Portugal’s Nabeiro group, will begin international marketing of the Ginga coffee brand in 2014, the company’s general director, José Carlos Beato, told the Angolan newspaper Expansão.
Beato said the process would begin in the South African, Namibian and Mozambican markets, adding that negotiations were under way with companies from those three countries interested in commercialising the product.
The three countries will also serve to test the company’s export activity, with the aim to eventually sell coffee in various European countries, he said.
If the negotiations are successful, Ginga coffee will be consumed for the first time outside Angolan territory, thereby marking a milestone for the group, Beato stated.
The initiative is one of the objectives of Angonabeiro, the brand’s owner, for 2014. Other goals include actions to increase coffee consumption in Angola, which is still considered low.
Angonabeiro is a Nabeiro group company which since 2000 has operated in the Angolan market in the trade and industry area with the Ginga and Delta coffee brands, the products Adega Mayor and Agrodelta, Vimeiro water and Sagres beer.
The Nabeiro group and Delta Cafés have strong and long-lasting ties to Angola dating back to the time when the country occupied a significant place in world coffee production. (macauhub)