Baidu launches Portuguese-language search engine in Brazil in 2014

7 February 2014

Chinese Internet search engine Baidu is due to be launched in Brazil in 2014, said Yan Di, the company’s managing director in Brazil told Brazilian magazine Veja.

“This year we are going to consolidate the brand in Brazil and launch our search engine in the Portuguese language,” said Yan Di of Baidu, whose main competitor is Google, which controls 95 percent of the search engine market in Brazil.

Founded in January 2000 in Beijing, Baidu currently controls around 80 percent of the search engine market in China and opened an office in Brazil at the end of 2013. It started its international expansion in Japan and later moved into other Asian countries.

“We first focused on markets like Japan in which user behaviour is similar to China and later expanded to the Arab world and now we are in Latin America,” he said.

In order to get to know users and understand how they use the Internet in November of last year the Chinese company launched four products in Brazil – Hao123, a catalogue o links for recent users, PC Faster, a service to analyse PCs and improve performance, an anti-virus and a browser.

The Brazilian operation is still in its initial stage and the company has just 15 employees, but Yan Di told Veja that the company planned to move into other Latin American countries, starting with Argentina, Chile and Mexico, which are the strongest economies in the region. (macauhub)