Brazilian group JBS wants to increase sale of food to China by 20 pct in 2014

25 March 2014

Brazilian group JBS plans to increase sales of food to China by 20 percent in 2014, the chairman of the group, who said it was the world’s largest meat producer, said in Sao Paulo Monday.

According to the Reuters news agency, Joesley Batista said that demand for foodstuffs by China remains strong, and that in 2013 JBS sold over US$2 billion to China, from total turnover of US$0 billion.

The JBS groups sells beef to China from its subsidiaries in Australia and the United States and pork and chicken meat from the companies it controls in Brazil and the United States.

During the Global Agribusiness Forum, held Monday and Tuesday in Sao Paulo, Batista said that demand from China was increasing in quality “as previously we only sold offal, and now we are selling second and even first rate beef.”

The chairman of the JBS group noted that his projection was based on the facts and that family income was increasing in China and that per capita consumption was relatively low – 7 kilos per year – whilst in Brazil consumption is between 35 and 40 kilos per year.

The group’s website describes it as being the world leader in beef, lamb and poultry processing, as well as being heavily involved in pork meat production. It has over 185,000 works in 340 production units and sells to over 150 countries. (macauhub)