Angonabeiro, the Angolan subsidiary of Portuguese group Nabeiro operating in the coffee industry, has launched a new product with the taste of traditional Angolan coffee, called Ginga Muxima, the company’s managing director said.
Cited by the Angolan press, José Beato also said that the new coffee has been especially designed with the consumer habits of the Angolan population in mind and can be purchased in canteens, street markets and general retail outlets.
The new coffee is ground and based on genuine Angolan coffees. Ginga Muxima is a quality coffee, inexpensive and available in 5 kilogramme packages, which is a new size that makes it easy to sell in bulk and by weight as well as in large quantities.
Angonabeiro thus boosts its focus on the main brand of Angolan coffee by finding new ales channels and new ways of reaching all consumers.
Angonabeiro uses national products and in this way supports the rural subsistence economy as a way of bolstering the country’s growth. (macauhub/AO/PT)