China’s Xiaomi starts selling mobile phones in Brazil and nine other countries

25 April 2014

Chinese company Xiaomi is due this year to start selling the mobile phones in Brazil, as well as in nine other countries, the company said Wednesday in Beijing.

Announcing the launch of its international expansion, Xiaomi, a private Beijing-based company, said that the process would begin this year in countries such as India, Russia and Brazil.

According to financial news agency Bloomberg, Xiaomi sells more mobile phones in China than Apple, and the company’s business model is based on direct Internet sales without any “middlemen”, which allows it to reduce the cost of each device it sells.

The Chinese company plans to sell 100 million mobile phones in 2015. Its most expensive model, the Mi3, sells for 2,000 yuan (US$324) compared to 4,500 yuan (US$728) for the iPhone 5c.

Once it moves outside China the company plans to remove “Xiao” from the name of its products, which will be sold under the “Mi” brand, which is already available on its website. (macauhub/CN/BR)

MACAUHUB FRENCH