The Lisbon Tourism Association plans to spend 5 million euros on promotion in Brazil over the next five years to attract more Brazilian tourists to the Portuguese capital, said Victor Costa, the president of the association.
Vítor Costa, who is taking part in the main tourism fair in Brazil, ABAV Expo 2014 in Sao Paulo, told the Portuguese news agency Lusa that Brazil will be one of three priorities in the next strategic plan, launched later this year, with guidelines for the next five years.
Brazil is currently the second country with most tourists in the city of Lisbon, after Spain, with 800,000 overnight stays per year.
Five regional Portuguese tourism bodies are taking part in ABAV Expo 2014, an event organised by the Brazilian Association of Travel Agencies, and the Portuguese stand has 13 companies.
The Lisbon Tourism Association – Visitors & Convention Bureau is a private non-profit association of public interest, which was established in 1997 and whose main aims are to promote Lisbon as a tourist destination and a venue for congresses and fairs, as well as to provide information and assistance to tourists. (macauhub/BR/PT)