China’s AliExpress leader in online sales in Brazil

27 October 2014

The electronic marketplace AliExpress, of China’s Alibaba Group, is the market leader by units sold in Brazil, with 11 million online orders between July and September of this year, according to Ibope E-Commerce, a business unit of the Brazilian Institute of Public Opinion and Statistics that analyses e-commerce.

According to a report cited by daily newspaper Estado de São Paulo, AliExpress was well ahead of second-placed B2W group, which includes the brands Americanas.com and Submarino.com that sold 7.2 million units in the period.

Although AliExpress was ahead by number of units sold, revenue was much lower because the average value of purchases on this site is only US$33, about one tenth of the average amount spent on other e-commerce sites.

Even so, Ibope E-Commerce estimates that AliExpress’s turnover in Brazil reached 330 million reais in the third quarter and if it continues at the same pace in 2015, will reach turnover in excess of US$1 billion.

The president Ibope, Alexandre Crivellaro, said the expansion of Chinese sites in Brazil intensified in 2014, leading AliExpress users to more than double since last January, and Brazilian women account for 60 percent of orders. (macauhub/BR/CN)

MACAUHUB FRENCH