Portugal’s Vista Alegre Atlantis opens store in Brazil

20 January 2015

Portuguese ceramics and glass company Vista Alegre Atlantis (VAA) has spent over 3 million reais (US$1.1 million) on its first store in Brazil, which opened last December, said the company’s marketing & external design director, Nuno Barra.

The company’s first point of sale in Brazil opened on 11 December, in São Paulo, and is expected to be “the first of several, since the brand’s aim is to open new stores in several state capitals, and the next ones will be in Rio de Janeiro, Belo Horizonte and Brasília,” said the VAA director.

Currently, Vista Alegre Atlantis sells its products in over 150 quality, multi-brand stores in Brazil, and also has 10 independent sales representatives who work with the hospitality and retail sectors.

Barra also told Portuguese news agency Lusa that the company would launch an online store in Brazil, which “should happen in the first quarter,” and these two new points of sale are expected to increase turnover this year by “70% compared to 2014.” (macauhub/BR/PT)