China Investment Fund starts selling “Bela” beer in Angola

11 May 2015

Bela beer, produced in Angola by the China Investment Fund (CIF) Luanda Brewery, entered the Angolan market a few days ago after investing US$180 million, according to Chinese news agency Xinhua.

The brewery, which has been running tests since September 2014, is now starting the process of selling the beer to major retailers in Luanda, including shopping centres and supermarkets, said the Managing Director of the factory, Buhe Bater.

Bater also said that the beer produced under the Bela brand, in cans as well as in bottles and barrels, is due soon to arrive in the markets of Angola’s 18 provinces and the factory has capacity to produce 100,000 tons of beer a year.

Buhe Bater said the beer was prepared with Angolan consumers’ taste in mine “and is selling very well, especially as in Luanda there are no seasons when beer is not consumed due to the high year-round temperature.”

The CIF Luanda Brewery LTD is one of the first factories with Chinese investors operating in Angola, whose government intends to accelerate the process of industrial diversification in order to reduce dependence on oil exports. (macauhub/AO/CN)