Portuguese brewery reviews business plan in Angola

14 May 2015

The announcement of import quotas, meanwhile postponed, and a shortage of foreign currency are hurting beer sales in Angola, forcing Central de Cervejas to revise its business plan, said a director of Sociedade Central de Cervejas (SCC).

SCC’s director of communication and institutional relations, Nuno Pinto de Magalhães, explained that the company, which owns the Sagres beer brand, is reviewing its business plan for Angola and that “we are trying to compensate with new markets.”

There is a “widespread decline for all categories in Angola,” affecting not just exporters but also local producers, Pinto de Magalhães said.

He recalled that nearly 20 percent of SCC’s sales in 2014 originated in the external market, of which Angola accounts for 10 percent. Nearly 30 million of the 294 million litres of beer produced at Vialonga in Portugal were destined for the Angolan market.

Given the uncertainty about Angola, SCC is “seeking other markets that can minimise the ongoing downturn.”

European markets and African markets such as Guinea-Conakry and Guinea-Bissau “which have gone well,” along with the Arab countries and Brazil, are other possibilities being considered, said Pinto de Magalhães, cited by the newspaper Diário Económico. (Macauhub/AO/PT)