Portuguese company Mendes Gonçalves has chosen Angola to begin its internationalisation process and has invested 3 million euros in the Viana industrial area to build a factory for the production of sauces, the company said in a statement.
According to the statement, the company that owns the Paladin sauces brand founded in 1982, chose the Viana industrial area on the outskirts of Luanda in early June as the location to build a factory.
The director of internationalisation, João Pilão, said the investment “was very measured and is part of the strategy to follow markets with high growth potential, as opposed to traditional Western markets that have zero growth or even downturns in consumption.”
“The Mendes Gonçalves strategy for internationalisation of the Paladin brand has focused particularly on North Africa and the Middle East and is now entering in African countries with the greatest potential, such as Senegal and Nigeria,” said Pilão in a statement. (macauhub/AO/PT)