Cafés Delta of Portugal’s business in China based on 100 pct e-commerce platform

12 October 2015

The activity of the Delta Cafés group in China’s is 100 percent based on an e-commerce model, said in Lisbon Rui Miguel Nabeiro, the chief executive of the Portuguese group, which recently set up a company to operate in the country, Delta Foods Shanghai.

The group entered the Chinese market a year ago through a partnership with the Bright Foods Group, which is one of the largest food distributors in China, but recently set up its own business as that was “considered to be that important step.”

Nabeiro said the sale of the first Delta Q coffee machines was positive, “as we sold 700 machines in three weeks and we expect to sell another 1,500 before Christmas.”

The CEO said that “growth driver is (coffee) capsules,” as well as continuing to sell coffee beans and ground coffee.

“We are very satisfied with these results,” particular because of business performance “in the first year” in that market, given the economic “turbulence” in China, he said.

For Nabeiro Angola is a very important market for the group, since it has been growing at a rate of 20 percent per year, and after Spain is the second largest international market for the group.

Delta Cafés is this year expected to post turnover of 340 million euros, compared to 323 million euros in 2014, with more than 90 percent of turnover from the coffee business. (macauhub/AO/CN/PT)