Chinese group Geely leaves car market in Brazil

27 April 2016

Chinese group Geely has decided to temporarily suspend its sales in Brazil, two years after it entered the market, according to a statement from official importer Gandini Empreendimentos, which said the brand may return if “the internal market returns to normal.”

Since March 2014, when the Chinese group put its first car up for sale in Brazil until April of this year Geely sold just 1,019 of the two models on sale in the market, the EC7 and GC2.

In the statement, which said the decision was made by mutual agreement between the official importer and the Chinese group, the reasons given were, “the dollar, weak demand [and] failure to bring other models outside the [import] quota. ”

When it debuted in the Brazilian market, the Geely group announced plans to sell 3,500 units of the two models in that year alone, providing 25 points of sale for that purpose, focusing on the same benefits of other Chinese car manufacturers – an attractive price with a significant amount of equipment as standard. (macauhub/BR/CN)