The Institute of Tourism Promotion (Infotur) of Angola on 18 January at the International Fair of Madrid Tourism (Fitur) will launch a foreign promotion campaign to attract thousands of tourists and international investors to the sector, according to a statement issued in Luanda.
In the statement, the Director of Infotur, Eugénio Clemente, said that the institute’s strategy for 2017 is based on three pillars, which are participation in major international trade fairs, implementing international promotion campaigns and the “discovery of Angola as a destination by international tour operators.”
“This new strategy is more market-oriented and will begin at Fitur, and we are improving our offer to compete with our neighbours,” the statement said
Clemente announced that the Institute this year intends to take part in the international tourism fairs of Madrid, Lisbon and Berlin and conduct international promotion activities on the business opportunities available in the tourism sector in Angola.
After 2016 it focused its strategy on the internal market, with the completion of a series of actions aimed at promoting the country’s tourism potential, operator training and dissemination of business opportunities in the sector, Infotur considers 2017 to be a year for external promotion of Angola as a destination. (macauhub)