China is largest foreign market for Portuguese beer maker Unicer in 2016

22 February 2017

China replaced Angola as the main export market for Portuguese beer making company Unicer Bebidas de Portugal in 2016, said the CEO of the company speaking to Portuguese newspaper Público.

After in 2014 Unicer exported products worth 60 million euros to Angola, the market fell to a “residual value” in 2016, the year China ranked first in the list of the company’s sales abroad.

Rui Ferreira said that with Brazil ( “a gamble that did not go well”) and Angola out of the running, exports to other destinations grew by 20%, mainly to Africa (+6%) and Asia, where sales ( that he did not quantify) tripled.

The 2016 result for the company, which is celebrating the 90th anniversary of its beer brand Super Bock, fell 1% in overall sales (451 million euros), its EBITDA (earnings before interest, tax, depreciation and amortisation) and net profit rose from 26 to 38 million euros.

Unicer’s CEO said the company has not abandoned the idea of ​​building a beer production plant in Angola, “a project that has existed for 10 years,” as until last year the market was one of the linchpins of the company’s growth.

But the mainspring of Unicer’s results was the domestic market, which accounts for three-quarters of the 451 million euros turnover as a result of recovery of the consumer confidence index, increased tourism, “a good summer” (in terms of temperature and duration) and even the “Euro 2016 effect.” (macauhub)