Cabo Verde needs more promotion among Chinese entrepreneurs

12 June 2017

Cabo Verde (Cape Verde) should be made more widely known to Chinese business people and other citizens, the former deputy director of the Foreign Ministry’s Department of Foreign Trade Wang Cheng’ An said in Beijing, quoted by Cape Verde’s Inforpress news agency.

The idea was mentioned during a lecture on “Trade relations between China and Portuguese-speaking countries,” given to a group of Cape Verdean journalists from various public and private institutions in Beijing, China, at a training seminar for media professionals from developing countries.

Wang Chengan, who was previously General-Secretary of Forum Macau and has worked in several Portuguese-speaking countries, including Cabo Verde, said some Chinese already know Cabo Verde but “not in depth” as many do not even know where it is, what the investment climate is like or what the country has to offer tourists.

“It is necessary to expand the promotion of Cabo Verde in China so that the Chinese can get to know the country better, especially to entrepreneurs who can invest, but who do not know exactly what the investment projects are,” he said, stressing that the Cabo Verde embassy in China has done a “good job,” but that it must continue, given that promotion of the archipelago “has not been enough.”

What Cabo Verde needs to do, said Wang Chengan, is to organise meetings with Chinese business people to present the archipelago, investment projects, improve cooperation, the business climate, among others, so that they might become interested in investing.

The training seminar for press professionals from developing countries is organised by the Ministry of Commerce of the People’s Republic of China and the China International Publications Group (CIPG). (macauhub)