China Tourism opens office in São Paulo, Brazil

27 June 2017

São Paulo, Brazil, was the chosen city to receive the first office of the China National Tourist Office (CNTO) in Latin America, said the deputy director of Marketing and International Cooperation of the institution according to Brazilian newspaper DCI – Diário Comércio, Indústria & Serviços.

Feng Litao also said that the project to open an office in São Paulo had already been given the green light by the government and added that the exact date of the opening had not been decided, as only now will the tasks leading up to its opening begin.

The official said that the purpose of opening of the office is to promote a variety of Chinese destinations in Latin America and to feed an industry that last year generated the equivalent of 10.26% of China’s Gross Domestic Product (GDP).

China received 138 million foreign tourists in 2016, an increase of 3.8% year-on-year, slightly higher than the 122 million Chinese that travelled that year to destinations abroad, up 12% on year.

Feng Litao said that these numbers are, however, small when compared to those in domestic tourism, with the Chinese travelling an average of two to three times a year, which totals 4.4 billion people.

The World Tourism Organisation has said that since 2012, Chinese tourists have spent the most on their trips abroad, with a total of US$109.8 billion in 2016.

The deputy director of Marketing and International CNTO noted that Chinese tourists travelling to the United States, for example, spend an average of US$7,000, which is why several countries have sought to attract these visitors by granting facilities, in particular in relation to entry visas. (macauhub)