Macau and Fujian promote themselves as a multi-destination to tourists in Australia

20 April 2018

The Macau Tourism Bureau (DST) has joined the Fujian Tourism Development Commission for joint tourist promotion in Australia, specifically in the cities of Melbourne and Sydney, to promote multi-destination itineraries according to official information.

The sessions in these two cities took place from 16 to 18 April, and Fujian and Macau on the Maritime Silk Route were promoted as a multi-destination in Melbourne, the cultural capital of Australia. They also held a dinner where the two tourism authorities presented the latest situation of their respective industries to the approximately 100 representatives of Australia’s tourism industry, encouraging them to promote Fujian and Macau for multi-destination tourism.

On 18 April in Sydney the delegation hosted another promotional session of Fujian and Macao on the Maritime Silk Road and a dinner, publicising tourism in Fujian Province and Macau, to about 90 representatives of the tourism industry as a way to attract more visitors to Fujian and Macau and share the international visitor market.

DST director Maria Helena de Senna Fernandes said that as Fujian and Macau have a close relationship, in terms of geographical location, contacts between people and on a cultural level, among other things, there is a long and deep friendship that unites the two regions, with Fujian being one of Macau’s main cooperation partners for the implementation of the “Belt and Road” initiative.

During the trip to the two Australian cities, the DST met with leaders of overseas Chinese organisations in Australia and also took the opportunity to organise a street tourism promotion with a “Taste of Macau” food trailer and hold an exchange meeting with the Australian Film Institute, promoting tourism, cuisine and events in Macau at various levels.

Fujian province is located on the Chinese coast north of Guangdong and off the island of Taiwan. (macauhub)