Brazilian retail giants visit China to boost e-commerce

21 August 2018

Representatives from some of the largest retail chains in Brazil plan to visit China to increase e-commerce. A 50-member business mission will take part in business meetings in Beijing, Shanghai and Hangzhou in the first week of September.

The Macau Trade and Investment Promotion Institute (IPIM) has secured support for the Brazilian business mission to China, according to the organisers of the mission.

The visit comes under the Memorandum of Understanding for Cooperation in Electronic Commerce recently signed between the Ministry of Industry, Foreign Trade and Services (MDIC) of Brazil and the Chinese Ministry of Commerce (MOFCOM).

“It will be an unprecedented mission to get a closer look at the advances in e-commerce and new means of payment to strengthen the productive chains of the two countries,” said Cristina Franco, an advisor to the Brazilian Franchising Association (ABF).

In Hangzhou, the mission will visit the headquarters of online retail giant Alibaba. The Brazilian entrepreneurs want to find out more about Alipay, a mobile and third-party payment platform, created by the Chinese e-commerce giant in 2004.

Franco told Macauhub that the purpose of the visit is to diversify trade with China beyond traditional agricultural products.

“Creating opportunities to develop productive chains in other sectors through e-commerce is the big challenge,” she said.

The mission will also include executives from large groups such as Magazine Luiza, Boticario, Hering, Via Varejo, Carrefour, Bob’s, CNA Idiomas, Casa do Construtor, the Brazilian Retail and Consumer Society (SBVC),, Drogaria Araújo, in addition to banks such as Itau and Safra.

According to the MDIC Secretary of Commerce and Services, Douglas Ferreira, this mission is part of the approach of Brazil and China, with Macau as a “point of reference” between the two countries.

“Macau has a thriving and changing economy. It is located in a region of great importance, next to Hong Kong, and participates in the construction of the Guangdong-Hong Kong-Macau Greater Bay metropolitan area, which has great economic potential,” he said.

The Secretary highlightedthe work of Forum Macau in bring Portuguese-speaking countries closer through ministerial conferences held every three years since 2003.

“As a result of this work, Macau already has a large institutional and physical structure to receive companies of all sizes, but mainly small and medium enterprises with an interest in the local market and the Chinese market,” he said.

According to Ferreira, the advantage for Brazilian companies would be in the cultural and legal aspect, as it is a suitable place for a soft landing for the wider market of China.

“We consider the current momentum of relations between the Macau Special Administrative Region and Brazil as a positive one, in a dialogue that has been intensifying in several areas, reaching not only the purely economic and commercial aspect, but also the cultural and educational aspect,” he said. (macauhub)