Brazilian coffee production cooperative Minasul will begin its internationalisation process by taking part in the first China International Import Expo (CIIE), said one of the cooperative’s officials.
Luís Henrique Albinati, responsible for the development of new business, told the Xinhua news agency that the idea of participating in the CIIE, to be held in Shanghai from 5 to 10 November, is to establish a presence in China in order to sell the cooperative’s products in Southeast Asia.
“We intend to open an office in China that can serve as a platform to reach other countries in the region, similar to one we have in Europe,” said the official.
Minasul, which brings together more than 7,000 producers in the Brazilian State of Minas Gerais, is one of the 87 Brazilian companies invited by the Brazilian Export and Investment Promotion Agency (Apex-Brasil) to attend the first import fair organised by China.
The cooperative produces generic, high-quality coffee, or “gourmet” coffee, which is classified by the California-based Coffee Quality Institute, based on a grid to analyse various characteristics ranging from aroma to acidity.
Brazil is the world’s largest producer and exporter of coffee, with about half of its production concentrated in the state of Minas Gerais, and this year’s harvest is expected to reach a record 60 million 60kg bags. (macauhub)