The Brazilian Association of Citrus Juice Exporters (CitrusBR) is holding meetings with the Brazilian Ministry of Agriculture and Chinese officials to increase exports of orange juice to China.
CitrusBR, which represents Brazilian companies Citrosuco, Cutrale and Louis Dreyfus (LDC), wants to review existing restrictions on juice temperature or build terminals for landing orange juice in bulk in China itself.
China imposes taxes related to the temperature of Brazilian orange juice arriving in the country that can make exports at least 30% more expensive.
CitrusBR’s executive director Ibiapaba Netto says he intends to launch campaigns to promote Brazilian orange juice in China, similar to what is being done in Europe, but for this he needs government support.
“China is a market where consumption has grown, but Brazilian participation has not. When we look at our participation in other markets and compare that with China, it is less precisely because of a lack of competitiveness imposed by the temperature tax,” he said.
Orange juice exports to the Chinese market increased from 2017 to 2018. Brazil exported 32,243 tonnes in 2017 and 35,255 tonnes in 2018.
Sales increased from US$62.80 million to US$73.24 million, according to statistics from the Brazilian Ministry of Agriculture.
In 2018, China imported agricultural products estimated at US$35.59 billion from Brazil, representing 35% of total Brazilian exports. (macauhub)