On Tuesday Macau started promoting itself as a tourist destination in Lisbon to show Portugal that the Chinese territory has other attractions beyond gambling.
Macau’s tourism promotion initiatives will run for a week in Lisbon and Porto and will begin with a video-mapping show at the Terreiro do Paço central plaza in the Portuguese capital.
As of Wednesday Macau is also taking part in the Lisbon Tourism Exchange (BTL), which will run until 17 March, as an invited international destination for 2019.
Macau Tourism Coordinator Paula Désirat Machado told Portuguese news agency Lusa that investment in this tourism event in Portugal cost around 3 million patacas (about US$375,000).
Alexis Tam, secretary for Social Affairs and Culture, said Macau is the only Chinese region that has a link to Portuguese heritage and is this legacy makes it “unique” and that should be leveraged to attract more visitors.
Macau has focused on the development of gastronomy and the appreciation of its world heritage.
Tam also said that Macau has “all the conditions” to be a privileged setting for the contemporary arts, and therefore offers a cultural sector that many tourists also look for and announced that this year would see the launch of an international arts and culture event, called Art Macau, which will run for four months starting in June.
“We want to turn hotels into art galleries during this time,” said Tam.
Macau received 35.8 million visitors in 2018, mostly from Mainland China. (Macauhub)