Macau Tourism Office launches “smart tourism” projects

27 March 2019

The Macau Government Tourist Office (MGTO) has officially launched three “smart tourism” projects, making the most of cloud computing, the MGTO said in a statement released on Tuesday.

These three projects are intended to accelerate the development of “smart tourism” for the benefit of visitors, the tourism industry and Macau residents.

In collaboration with AliCloud of the Alibaba Group, the three projects, currently in the first phase, are the “tourism data exchange platform,” “visitor observation application,” and “smart visitor flow application.”

The “tourism data exchange platform” is the basis of the “smart tourism” projects and was created in the cloud computing network of the Government of Macau, gathering together a variety of data related to tourism in the territory.

The “visitor observation application” looks at the basic attributes and the group behaviour of the visitors, to take a snapshot of the situation, the preferences and the travel behaviour of visitors to Macau.

Lastly, the “smart visitor flow application” predicts the density of visitor flow in tourist attractions for a period of four hours, 24 hours and seven days, and issues ratings that make it easier to organise visitor and tourism industry operator itineraries.

The “smart visitor flow application” currently covers 20 of the city’s most visited tourist attractions, including several located in Macau’s Historic Center classified at a World Heritage Site as well as Taipa and Coloane. (Macauhub)