Portuguese wine company and Chinese state importer Nam Kwong establish a partnership

Portuguese wine company Quinta da Marmeleira, owned by Macau businessman Wu Zhiwei, has entered into a strategic partnership with the Chinese state distribution group Nam Kwong, which will increase the entry of Portuguese wines into mainland China.

The agreement was signed, together with others involving Chinese and Portuguese-speaking companies, in a presentation on the Macau Service Platform for Economic and Trade Cooperation between China and Portuguese-speaking Countries, on Wednesday in Shanghai, on the sidelines of the 2nd China International Import Exhibition.

Wu Zhiwei told Macauhub that signing the memorandum of support for trade and services with the Nam Kwong group is “strategic” for the company, as it allows access to Chinese distribution with a major state partner.

“It will allow us to bring more Portuguese products to China. There are many Chinese products entering the Portuguese-speaking markets, but there is still a shortage of Portuguese products coming into China and we can have a more balanced trade,” said the Macau businessman, Portuguese national, and vice-president of the Luso-Chinese Chamber of Commerce and Industry.

As a state entity, Wu said, Nam Kwong supports the import process with privileged access to the distribution network in mainland China.

According to Wu, whose estate is located in Carregado, in the Alenquer area of Portugal, the agreement is also a recognition of the “excellence” of the wines in which he has been investing, but also of Portuguese wines in general.

“I hope that more opportunities will come about for Portuguese products to enter the Chinese market,” said the Macau businessman, noting that the agreement allows trade in other types of products as well as services.

On the occasion, CESL Asia, also from Macau, strengthened its agreement for agricultural projects with the Bank of China, and the Charlestrong group signed an agreement with Timor Global to buy Timorese coffee. (Macauhub)

MACAUHUB FRENCH