China, US and Canada are the main markets for ViniPortugal in 2020

4 December 2019

China is one of three preferential markets where ViniPortugal will focus its promotional efforts in 2020, said the president of the promotion organisation for the Portuguese wine industry, who said the other two markets were the United States and Canada.

Jorge Monteiro also told Portuguese daily newspaper Diário de Notícias that €2.8 million would be spent on promotional activities in those three markets, out of a total of €6.6 million that the organisation expects to spend in 2020.

“The aim is to keep up the effort that has been made in those three markets, without forgetting Brazil, the fourth most important market for Portuguese wine producers,” he said.

Outside the European Union, markets such as Angola, Japan, Norway, South Korea, Switzerland, Russia and Mexico will continue to be a focus for ViniPortugal, with €1.8 million earmarked for the promotion of Portuguese wines in these geographies.

The remaining €2 million will be invested in the European Union, mainly in the United Kingdom and Germany.

Portugal ranked 9th on the world list of wine exporting countries, ahead of countries like South Africa and Argentina, in 2018, when exports exceeded €803 million, an increase of 3% over 2017.

ViniPortugal is the inter-professional organisation for Portuguese wine and is the managing entity of the Wines of Portugal brand. (Macauhub)

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