2021PLPEX organises Portuguese-speaking countries’ wine tasting and promotional activities to assist Macao’s enterprises in “going global”

The 2021 Portuguese Speaking Countries Products and Services Exhibition (Macao) (2021PLPEX), in collaboration with the “Global Ingredients, Taste of Shanghai” catering event, has earlier released the first “Global Wine.Shanghai Wine List – Recommended Wine List of Portuguese-speaking Countries in 2021”. By doing so, 2021PLPEX aims to foster economic, trade and cultural exchanges and co-operation between China and Portuguese-speaking countries, leverage Macao’s advantages as the platform between China and Portuguese-speaking countries, highlight the theme of 2021PLPEX “Grasping Co-operation Opportunities and Opening up New Horizons via China-Portuguese-speaking Countries Platform”, and meanwhile produce synergy with Shanghai, the partner city of the 26th Macao International Trade and Investment Fair (26th MIF). Representatives of the winning enterprises believe that the event can improve the popularity of the products from Portuguese-speaking countries in the Chinese Mainland and thus fuel the publicity and promotion for the event. The winning wines from these companies are even acclaimed by Shanghai enterprises. In addition, a wine list awards ceremony, Portuguese-speaking countries’ wine tasting and promotional activities will be held at 2021PLPEX.

20 wines from Portuguese-speaking countries presented by Macao agents receive titles

The “Global Ingredients, Taste of Shanghai” catering event was successfully held for the past three years and became a trendsetter for the development of the local industry. For the series of activities of the launch of “Global Wine.Shanghai Wine List”, over 10 professional judges including international wine tasters, senior sommeliers and wine merchants from Shanghai were invited to taste the wines included on the newly launched “Recommended Wine List of Portuguese-speaking Countries in 2021”. 20 wine brands from Portuguese-speaking countries presented by Macao agents participating in 2021PLPEX have won the titles of “Excellent Brand of the Year”, “Quality Brand of the Year”, and “Featured Brand of the Year”.

Award titles enhance publicity and provide direction for future product selection

Mr Kuok, an award-winning exhibitor and representative of a Macao agent for products from Portuguese-speaking countries at 2021PLPEX, said he was very happy that the three wines presented by his company had won the titles of “Excellent Brand of the Year” and “Quality Brand of the Year”. He pointed out that the three winning wines had hence been known and recognised by many consumers in Beijing, Shenzhen and Guangzhou, which not only further enhanced the popularity of the products and the power of their publicity and promotion but also provided a direction for the company to explore its product selection strategy in the future. Moreover, by participating in the “PSCs’ Wine Tasting” event organised by the Macao Trade and Investment Promotion Institute (IPIM) during the 4th China International Import Expo (CIIE), three winning wines have attracted two to three enterprises from Shanghai to reach initial purchase intentions and many Shanghai companies have expressed interest in other businesses of the company. He hopes to provide these enterprises with the most authentic and original products from Portuguese-speaking countries and also drive the development of the company’s other businesses.

Bringing award-winning wines to the stage of 2021PLPEX

Mr Cho and Mr Kuok, representing another exhibitor and a Macao agent for products from Portuguese-speaking countries at 2021PLPEX, mentioned they were very surprised that their two cherry liqueurs and one wine had won the titles of “Quality Brand of the Year” and “Featured Brand of the Year” in the wine list review. They said that their company had set up sales points in the Greater Bay Area including Zhuhai and Zhongshan in the hope of establishing sales points all over China in the near future so as to popularise the wine and culture of Portuguese-speaking countries. They suggested that the “Recommended Wine List of Portuguese-speaking Countries” could be held in other places besides Shanghai to help promote wine from Portuguese-speaking countries. Additionally, they plan to participate in the wine tasting and promotional activities and showcase the three winning wines at 2021PLPEX in December for visitors to enjoy and review.

Award-winning wines are favoured by enterprises from Shanghai

Mr Lam and Mr Sun, the representatives of an exhibitor and a Macao agent for products from Portuguese-speaking countries at 2021PLPEX, said that the titles of “Quality Brand of the Year” and “Featured Brand of the Year” awarded by the Wine List not only promoted the three wines but could also probably open the door to other cities in the Chinese Mainland, especially those in the Greater Bay Area, through the relatively mature wine market in Shanghai. During the CIIE, they also participated in the “PSCs’ Wine Tasting” with their award-winning wines. The results and arrangements were beyond their expectations. Not only did professional wine tasters serve as judges, but hosted buyers were also invited to the event, many of them were interested in their company’s award-winning wines. And three letters of intent were also signed on site. They hope that the “PSCs’ Wine Tasting” will continue to be conducted in different places to provide an additional communication channel for enterprises.

wine list awards ceremony and Portuguese-speaking countries’ wine tasting activities will take place during 2021PLPEX

In addition, an awards ceremony of the “Global Wine.Shanghai Wine List – Recommended Wine List of Portuguese-speaking Countries” in 2021, the Portuguese-speaking countries’ wine tasting and promotional activities will be held at the exhibition venue of 2021PLPEX. The activities will generate synergy and create a networking platform linking enterprises from all over the world and will serve as a reference guide for professional purchasers/distributors to procure wines from Portuguese-speaking countries.

2021PLPEX, the “26th Macao International Trade and Investment Fair” and the “Macao Franchise Expo 2021” will be held at the same venue concurrently. For any enquiries, please call the MIF Co-ordinator on (853) 2882 8711, the MFE Secretariat on (853) 8798 9654, the PLPEX Co-ordinator on (853) 8798 9349, or email info@mif.com.mosec@mfe.mo or info@plpex.mo. For the latest information, please subscribe to MICE_IPIM on WeChat, or visit the websites: www.mif.com.mowww.mfe.mo or www.plpex.mo.
(Macao Trade and Investment Promotion Institute)

Government Information Bureau:
https://www.gcs.gov.mo/detail/en/N21KX3CxDN?9

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