Brazil aiming to use e-commerce to export food to China

23 July 2018

The reform and opening of China in the last four decades have been “extremely successful,” the head of Brazil’s Trade and Investment Promotion Agency (Apex-Brasil) told Xinhua news agency.

“The process begun in 1978 was fundamental for the commercial, economic and industrial modernisation of China. In the last 40 years it has given rise to a strong economy and to the world’s biggest trading partner,” said Roberto Jaguaribe, who once served as Brazil’s ambassador in China.

Jaguaribe praised Beijing’s recently announced initiative to encourage its trading partners to export more to China. He said the initiative was doubly important because world trade is currently undergoing a difficult period due to resurgent protectionism and the threat of a trade war.

“The protectionist tendency is stronger than it was 20 years ago. It’s a problem that must be closely watched. There are no winners in a trade war,” he added.

In 2009 China became Brazil’s biggest trading partner and it is currently one of the top investors in Brazil, specifically in the sectors of energy, minerals, and food.

“China’s demand for food will increase and Brazil is the best country in the world to satisfy that need,” Jaguaribe told Xinhua, indicating that bilateral trade relations are expanding.

Apex-Brasil plans to send a delegation to China’s first International Import Expo, to be held in Shanghai in November. It will use its presence in that city to present new Brazilian products.

“There are various industrial and food products, including food little known in China, such as açaí berries and cupuaçu, which have strong potential in the Asian market,” Jaguaribe said.

Cupuaçu is the fruit of a tree from the Amazon region of Brazil, related to the chocolate-producing cacao. Rich in vitamin E, it is often called the Amazonian super-fruit.

“We’re also setting up an e-commerce line for immediate consumption products. Brazil wants to partner with Chinese e-commerce companies,” he explained.

“We’ve already begun a partnership with Alibaba and are seeking other Chinese companies in the same sector,” the head of Apex-Brasil added.

To facilitate Brazilian companies’ entry in the Chinese market, Apex-Brasil is hiring local firms to conduct studies on the consumer market in China.

Given the “very solid” ties linking China and Brazil, Jaguaribe does not expect the result of Brazil’s October presidential elections to affect bilateral relations.

“China-Brazil relations are enduring. Both are great developing countries with numerous reciprocal and common interests. I see and natural and necessary trend (toward growth) in all aspects of the relationship,” he said. (Macauhub)